What Readers Want During COVID-19: Content Ideas for Every Niche

It is a anxious time to say the least. All the things is impacted by COVID-19 not directly, together with our work.
As soon as we’ve taken time to acknowledge how fortunate we're to work in digital, it’s time to evaluate if our present content material technique wants any adjusting based mostly on present occasions.
Many entrepreneurs are discovering themselves:

• Wanting to jot down about one thing topical
• Needing so as to add extra content material to their calendars
• At a loss for tips on how to contribute at a time like this

So, I spent hours utilizing Ubersuggest, placing myself within the sneakers of assorted People. I examined quite a lot of key phrases to see which of them have exhibited a development throughout the COVID-19 outbreak and would possibly warrant some consideration from content material entrepreneurs.
The outcomes under are for the time period “Coronavirus,” so for the opposite key phrases recognized, I appeared for a noticeable spike within the months of January, February, and March to verify they matched up accordingly.

My findings reveal potential matter concepts for a number of main industries. See if any present inspiration for high-quality content material you may create within the coming months.

Journey

I’ll begin with one of many industries hardest hit by this pandemic: journey. This was a tricky one, as an increasing number of persons are understandably choosing driving, strolling, or biking to get round, and are now not counting on air journey or public transportation as journeys and work get cancelled. Nonetheless, I recognized a couple of key alternatives.

Journey insurance coverage

Whereas it had a rise in the summertime months, curiosity within the matter of journey insurance coverage has risen again up once more. Maybe those that should journey need to make sure that they’re lined in the event that they get sick, or perhaps those that canceled journey need to see what their insurance coverage covers.
In both case, persons are on the lookout for details about journey insurance coverage and the way it may help them.

Practice journey

It appears that evidently prepare journey falls into an ambiguous class that persons are asking about. I’m not right here to say whether or not it’s secure or not (as that's clearly not my space of experience). As we’ve all heard, it’s finest to not journey in any respect, however maybe your model can provide some readability on this regard and provide alternate options.

Digital journey

For everybody caught at dwelling however nonetheless grappling with wanderlust, how can they nonetheless discover from the sofa? Digital journey appears to be gaining reputation as extra folks discover themselves caught at dwelling.

Work and training

In some instances, corporations and faculties have gone from in-person to digital practically in a single day. It’s been an enormous shakeup throughout the board, and related matters are trending accordingly.

Homeschooling

Many youngsters are dwelling from faculty, and their dad and mom are abruptly and unexpectedly within the place of educating them. They’re positive to have lots of questions! Observe how the search stage now is similar because the summer season months, when youngsters are additionally dwelling.

Free on-line programs

With all plans basically cancelled because of “social distancing,” persons are on the lookout for methods to spend their time at dwelling. In case you provide on-line programs, take into account amplifying them and explaining their worth. In case you don’t, take into account whether or not it is smart to create one.

Working from dwelling ideas

Executives and workers alike are on the lookout for recommendation on tips on how to enhance productiveness whereas working from dwelling, maybe for the primary time. Contemplate creating content material with solutions on tips on how to arrange a house workplace or keep a schedule whereas coping with at-home distractions.

The right way to keep centered

Whether or not it’s as a result of persons are working or finding out at dwelling for the primary time or as a result of they’re anxious and distracted by the growing occasions, an increasing number of persons are struggling to remain centered. Can your model provide something by the use of motivation or instruments for focus and effectivity?

Leisure

Everybody’s at dwelling both making an attempt to distract themselves from the anxious actuality of the world or trying to remedy their boredom. Because of this, on-line leisure is on the rise. Are you able to provide the leisure itself, or perhaps guides on how to decide on the very best leisure?

Free streaming

We’re caught with digital for now, and persons are on the lookout for new media to devour. What can your model present? Additionally trending: “low cost digital video games” and “finest multiplayer video video games”.

Study to play piano on-line

Some people are utilizing their newfound free time to work on hobbies and expertise they haven’t had the prospect to pursue up to now. Can your model educate them something?

Finest on-line buying offers

That is significantly attention-grabbing to me. Key phrase charges for this time period are as excessive as they have been over the vacations. I’m questioning if individuals who nonetheless have disposable revenue will move the time on-line buying, whereas others who're extra financially impacted will in the reduction of, leaving issues at a internet equal?

Finance

Apart from the well being and security of the inhabitants, finance cuts most to the emotional core of this pandemic. Many individuals are laid off or can’t work, and monetary fear is skyrocketing. What are you able to do to supply steering or reduction?

Unemployment

Many individuals are unexpectedly trying to file unemployment, and loads of these folks do not know tips on how to do it, how a lot cash they’ll get, or tips on how to get that info. Informative guides and ideas could possibly be massively useful on this space.

Budgeting ideas

With layoffs and pay cuts, persons are scrambling to search out new methods to save cash. Additionally trending with the identical graph outcomes: “The right way to make investments cash properly” -- most probably due to the fluctuating inventory market. Are you able to present perception?

Relationships

When tensions run excessive, it’s vital to concentrate to all of the relationships in your life, which means a number of subtopics on this vertical might be of important significance.

At dwelling date concepts

{Couples} caught inside are on the lookout for methods to maintain up their romantic lives. Does it make sense to your model to supply relationship or relationships ideas at an unprecedented time like this?

Reconnecting with pals

Bodily, we’re all training social distancing, however we shouldn’t be just about disconnecting from the folks in our lives. It seems like persons are questioning if they need to benefit from this free time to reconnect with previous pals. Can your model provide recommendation on the subject, or presumably a discussion board for these connections to occur?

The right way to make your dad and mom perceive how you are feeling

There are lots of jokes going round about Gen Zs and Millennials making an attempt to persuade their Boomer dad and mom to remain inside. However the jokes are for a motive: Many individuals are having robust conversations for the primary time with household that they aren’t fully positive tips on how to navigate. May you present some useful tricks to strategy these conversations?

Well being and health

Well being is, unsurprisingly, a significant class proper now. Fairly than entering into among the most evident issues (like hand washing, hand sanitizer, and so forth.), I’ll attempt to cowl another widespread matters that is perhaps helpful.

The right way to get medical health insurance

Just like “unemployment” above, that is in all probability a response to folks dropping their jobs who are actually not sure how they'll get medical health insurance. What different issues would possibly these folks have you can assist with?

Indoor exercises

Individuals might need to remain dwelling, however they’re additionally making an attempt to remain wholesome. How will you help them on this endeavor?
Additionally trending: “tips on how to begin operating”, indicating that solitary out of doors train is vital, too.

The right way to strengthen immune system

Persons are involved about their well being and need to do no matter they'll to guard themselves from COVID-19. Nonetheless, solely dive into this material in case your model is a professional medical skilled. False info can injury lives.
Additionally trending: “nutritious diet”.

Journaling

Don’t overlook about psychological well being, which can be being affected by the pandemic. Persons are pressured, anxious, fearful, and, properly, scared. Does it make sense to your model to supply steering on tips on how to emotionally or mentally strategy this point in time?
Additionally trending: “meditation”.

House and household

In lots of instances, complete households are at dwelling, every single day, for the primary time because the youngsters have been sufficiently old to be in class. That may result in some attention-grabbing challenges.

Pure cleansing merchandise

In an effort to maintain the home clear, folks could also be on the lookout for steering on the very best sort of provides to make use of. May you make an inventory of the simplest merchandise?
Additionally trending: “natural cleansing merchandise”.

Household recipes

Everybody’s at dwelling for all their meals and making an attempt to keep away from eating places, in order that they in all probability want extra recipes of their arsenal. Perhaps your workers have favourite household recipes you may share along with your readers.

Video games to play with youngsters

Dad and mom are used to this over the summer season, however not when it’s sprung on them for an indefinite time period. How can your model give them concepts and instruments to entertain their youngsters whereas they’re dwelling?
Additionally trending: “household dialog starters”.

Conclusion

To spherical out this research, I need to present the outcomes for “uplifting tales.”

In case you’re not accountable for delivering breaking information or vital COVID-19 updates, search for alternatives to amplify pleasure, gratitude, hope, or every other optimistic emotion. Persons are on the lookout for well being and security updates, however they’re on the lookout for inspiration, too.
Contemplate how any of those matters would possibly apply to your model, do some additional exploring within the Moz Keyword Explorer, and give attention to making a content material plan you are feeling assured in.

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Be part of Moz search engine marketing Scientist, Dr. Pete Meyers, Wednesdays in April at 1:30 p.m. PT on Twitter and ask your most urgent questions about tips on how to navigate search engine marketing modifications and challenges in a COVID-19 world. Tweet your questions all week lengthy to @Moz utilizing the hashtag #AskMoz.
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